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Introduction:
Articulating a mission statement and developing
goals and objectives that reflect the mission are fundamental
steps in the planning process. In this activity, participants
will begin their exploration of the process by focusing
on the mental health promotion issue they selected in Activity
4.
Materials:
-
Overheads
-
Mission statement
-
Goals
-
Objectives
-
The SMART approach
-
Success indicators
-
Notes to Facilitator
-
Mission, Goals and SMART
Objectives
-
Examples of potential
success indicators for mental health promotion projects
-
Flipchart paper & pens
Preparation:
Read over the information provided
on the overheads before the session to review definition and
purpose of mission statements, goals, SMART objectives and
success indicators. Prepare a flip chart paper with the letters
SMART written down the left-hand margin.
Suggested process:
Part 1 (15 min.)
Lead the group in a brainstorm
about the meaning of a mission statement. You can use the
overheads provided if the group is having trouble coming up
with ideas, or to recap. Briefly discuss why developing a
mission statement is an important part of the planning process.
(5 min.)
Ask the participants to get back
into the smaller groups that they formed on Day 1 when they
defined and analyzed the mental health promotion issues. Ask
each group to pretend that they are a community coalition
that is forming to take action on their issue. Ask them to
develop a mission for their group. Ask them to write down
their work on flip chart paper so that it can be shared with
the whole group. (5 min.)
Bring the group back together and
have them present their mission statements to the other groups.
(5 min.)
Part 2 (15 min.)
Ask participants to define goals,
and to list their characteristics. Use the overheads provided
to recap after the brainstorm. (5 min.)
As in Part 1, ask the smaller groups
to get together again and brainstorm the goals of their coalition,
(5 min.) then to share them with the larger group (5 min.).
Part 3 (15
min.)
Lead participants in a brainstorm
by asking them what objectives are, and how they are different
from goals. Put up the flip chart you prepared with the SMART
letters and ask participants if they know what each letter
stands for. Lead the group in a discussion of the value of
the SMART guidelines for creating objectives. Use the overheads
provided to make sure that all points are covered. You may
want to leave on the overhead of examples of potential success
indicators of mental health promotion projects for the participants
to refer to in developing their objectives. (5 min.)
Ask the small groups to repeat
the same exercise with their groups, concentrating on developing
SMART objectives for one of their goals. (5 min.)
Ask a member of each group to share
their objectives.
Part 4 (15
min.)
Briefly go over the information
contained in the overhead on Success indicators, and hand
out the sheet of examples of potential success indicators
for mental health promotion projects.
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