Contains straightforward and practical information on how to communicate evaluation results strategically to benefit your initiative.

This section of the Community Tool Box provides information on how to develop a positive relationship with the media that will benefit your project. It gives a list of the pros and cons of different mediums to help you choose the best to increase the public’s awareness of your group.

This section of the Community tool box discusses the considerations and issues that are part of planning to sustain a community initiative over the long run.

This book considers media advocacy a blend of science, politics and activism that produces responsible media coverage and social revolution. It presents skills and strategies that serve community interests, especially in community health.

PrimeTime Activism analyzes why grassroots organizations have a hard time gaining a hearing in mainstream media. It details how mainstream media’s addiction to sound bites, their criteria of newsworthiness, their daily news gathering routines and their professional training and values marginalize grassroots groups while favouring powerful institutions.

The author brings many years of practical experience to her topic and stresses a long- term media strategy for grassroots organizations. The book includes information on areas such as: planning a media strategy, mainstream notions of what’s newsworthy, how to create news leads, and how to get into reporters’ "golden rolodex". Ryan effectively shows how developing a long-term relationship with a reporter can provide insight into the reporter’s slant, and therefore assist groups in getting the story "spin" they want to achieve their objectives.