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Ch 1. Analyzing Community Re-sources and Needs
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2. Developing The Community

Introduction | 2.1 Ensure broad community participation | 2.2 Create collaborative partnerships

2.1 Ensure Broad Community Participation

Broad community participation is a key component of mental health promotion. Because the factors that affect mental health are so diverse, any effort to promote mental health should encompass that diversity by encouraging the participation of a wide range of community members. Mental health promotion works by encouraging effective community participation in setting priorities, making decisions and planning, implementing and evaluating strategies to achieve better mental health.

Why Should You Ensure Broad Participation?

Connecting people both to one another, and to the issue is a critical component of empowerment. When communities members are actively engaged with one another and with community life, a series of interlocking relationships are formed that become not only a support for individuals, but also a resource for the entire community.

Participants in successful mental health promotion initiatives find out experientially that they can make a difference, be heard, and that a group of diverse people can constructively address complex mental health issues.

Our communities are made up of people from a broad range of cultures and abilities. In many cases, culture provides people with a sense of identity and belonging, nurturing and supporting community life.

People from distinct cultural groups have different perspectives, experiences, expectations, knowledge, and other qualities and attributes. These differences can become a source of conflict and division if they are disregarded, but they can become a source of richness and strength when they are recognized and valued. By appreciating diversity, you will communicate more effectively, make more relevant decisions, and take advantage of a broader range of insights and talents.

In order to ensure broad community participation, we must recognize that everyone has some preconceived notions about people who are different from themselves, in terms of culture, ability, etc. It is important to overcome these so that people feel at ease participating in the group.

The Inclusion project took place in five different sites across Ontario, from major urban centres like Ottawa, to Forest a small, mainly rural community. In Forest., CMHA staff organized a community forum that brought together a variety of different people to discuss mental health issues of concern to the community. During that initial forum, a number of people from the community expressed their interest in being members of a steering committee to guide the development of a community mental health promotion initiative.

The committee was composed of a wide range of people: consumer/survivors, members of the local clergy, Aboriginal and non-Aboriginal people, staff from the local community health centre, recreation centre, and community college, as well as farmers and family members. By getting together on a regular basis and discussing the barriers in the community for people with mental illness, the group identified that the stigma surrounding mental illness posed one of the greatest barriers to the inclusion of consumer/survivors in the community. The diverse nature of the group helped to ensure that the project would be truly representative of the community.

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How Do You Ensure Broad Participation?

Support the participation of all people

If you want to have a diverse group of people committed to your project, it’s important to support their participation. Make sure the project is accessible to people from ethnocultural and disability communities by providing practical support such as transit allowances and making sure meetings are held in accessible locations, and during times that are convenient for everyone.

Think about significant dates and holidays for the different ethnocultural groups in your community so you don’t schedule meetings on these dates.

Communicate clearly

Effective communication is also an important part of supporting people’s participation. Avoid using jargon, and make sure that everyone understands what’s being said. Act quickly on any input that people provide about making the project more supportive of diversity.

Use your networks

Start with people you know. It will be easier to talk to and interest people with whom you already have some relationship.

Find out what other organizations, groups and individuals are active in your community who share some of the same concerns, and get in touch with them. You may be able to form partnerships that benefit you both.

Go to where people are

Instead of trying to get people to come to you, try going to them. Go to the meetings of other groups and to places and events where people gather. This is particularly important if you’re trying to involve different cultural and ethnic groups, youth, seniors and others who may not come to you.

Ask members to invite others

Most community volunteers become involved because they were asked to participate by a friend, a family member, or a neighbour.

Create newsletters and leaflets

Newsletters keep group members in touch. Delivering leaflets to a wide range of neighbourhoods will help you to attract new members.

2. Developing the Community - 2.2 Create collaborative partnerships >